MAJ-IQ.UE1.CRM
	CRM

General informations School Year 2014-2015 Level Ingénieur (niveau M1) Training fied Ingénierie de la Qualité Training unit UE1 SYSTÈME DE MANAGEMENT Training type Majeure Code MAJ-IQ.UE1.CRM Type Grants 1 Teaching time 22 Supervision KLOPCIC Frédéric Language Français/French Keywords Marketing, Customer expectations, customer Relationsip Management

Pedagogic informations

Training objectives The objective is to provide students with the knowledge and tools necessary to implement a successful CRM approach.

Learning objectives Students will be able to: - Establish links between a quality approach and a CRM approach - Extend the system management field

Learning context

Course materials handout

Prerequisites

Course content introduction historical perspective transactional marketing relationship Marketing reconciliation technology Solutions

Personal work

Exams Label (French) Label (English) CRM CRM

Exam description

Exam structure EXAM / ECTS CREDIT

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